• Hello!
  • WORK
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DEREK EDWARDS

Creative Director & Brand Designer

  • Hello!
  • WORK
  • Contact

Boosted Boards

Collaborated, designed and produced the look and feel for the much anticipated V2 electric skateboard.

Martha & Macy's

Seasonal Magazine Campaigns
Strategic Creative Direction & Execution

• Lead creative team
• National magazine concepts & creative
• National direct mail concepts & creative
• Photoshoot production 
• Social media assets
• In-store signage

Photo Art Direction

Magazine, Digital and Social assets, Direct Mail, In-store Signage etc. 
 

amplify

Branding re-design
Strategic Creative Direction, Brand guidlines, Digital production

• Brand toolbox
• UX design

 

Lettering & Typography

Hand lettering and typography specimens. Some are for assignment and some are for fun.

Macy's Home Millennial

Strategic Creative Direction & Execution

• Leading creative team
• National direct mail creative
• Photoshoot production 
• Social media assets
• In-store signage
• Outdoor advertising

Raleigh Bicycles

Strategic Brand Repositioning with Creative Development & Execution

• Logo and brand postioning
• Trade show displays
• Bicycle graphics 
• Consumer & dealer catalogs
• Photoshoot production

Urban Sherpa NYC

Marketing & Branding
Strategic Creative Direction Digital, Mobile & Print

• Website design
• UX design
• Social media assets
• Lead creative marketing
• Magazine concepts & creative

 

Cole Wheels

Strategic Brand Repositioning with Creative Development & Execution

• Logo and brand postioning
• Trade show displays
• Bicycle graphics
• Web assets and development

Shane&Shawn

Strategic Brand Positioning and Creative Development & Execution

• In-store signage & p.o.s. 
• Digital placement 
• Photoshoot production

Restaurant North

Restaurant Launch with Strategic Brand Positioning 
& Creative 


• Development & execution
• Logo & brand positioning
• Digital assets
• Restaurant materials 

• Magazine advertising

Macy's Bridal

Strategic Creative Development & Execution

• Digital assets
• National ad campaigns
• Photoshoot production 
• Consumer events advertising
• Direct mail invite creative
• Consumer registry catalog
• In-store signage & p.o.s.
• Style guide

Macy's Home

dressbarn

Creative Development & Branding

• Brand refresh
• Concept development

Godiva

Multi-Channel Alignment & Creative Strategic Brand Execution

• Digital assets
• Email campaigns
• Consumer catalogs
• Corporate catalogs
• Photoshoot production
• National ad campaigns

Soma

Avon

Strategic Positioning & Rebranding with Creative Direction & Execution

• National ad campaigns
• Consumer direct mail
• Product launch
• Photoshoot production
• Style guide

Boosted Boards

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Martha & Macy's

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Photo Art Direction

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amplify

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Lettering & Typography

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Macy's Home Millennial

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Raleigh Bicycles

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Urban Sherpa NYC

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Cole Wheels

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Shane&Shawn

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Restaurant North

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Macy's Bridal

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Macy's Home

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dressbarn

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Godiva

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Soma

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Avon

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