Photo Art Direction

Led creative direction across a wide range of photoshoots spanning product, home, food, and lifestyle categories: including home and product photography for Macy's, home store campaigns for Special Events and Martha Stewart, and bicycle photoshoots for Raleigh, Diamondback, and Univega. For NatureBox, a food snack startup, took on full production and styling in addition to creative direction, shaping the food photography from concept through final shot. Resulting imagery was deployed across magazine, outdoor, digital, social, direct mail, and in-store signage.

Approach adapts to each assignment — adjusting between natural light and studio setups, and between styling directions, based on what best serves the brand and product. Skilled at working within time and resource budgets without compromising quality, and known for building the right team for each shoot — assembling photographers, stylists, and producers suited to the specific creative and logistical needs of the job.