Re-branding the mobile app and in-store shopping experience through strategic creative direction & execution

Collaborated with leadership and marketing teams to elevate the in-store customer experience for Save Mart. Assignments also included a stronger app rewards program and in-store experience.

• Leading the creative team
• Developing overall brand identity and guidelines
• Developing the mobile app reward and store map experience
• Directing weekly flyer creative
• Developing in-store signage
• Creating in-store promotions