Seasonal Magazine Campaigns

Strategic creative direction & execution for seasonal Martha Stewart product campaigns sold within Macy's.

• Leading the creative team
• Directing national magazine concepts & creative
• Directing national direct mail concepts & creative
• Producing outdoor advertising, including NYC subway takeovers
• Producing photoshoots
• Designing social media assets
• Developing in-store signage

Results
Continuing the repositioning of the brand through omnichannel campaigns, experiential activations, press tours, and product demonstrations designed to reconnect with customers through consumer insight. The relaunch became the highest revenue-generating collection at Macy's.