Strategic creative direction, brand guidelines & digital production

An early-stage startup app, this was my first startup assignment, taken on after moving from NYC to San Francisco, and it turned out to be a crash course in everything that comes with working at a lean, early-stage team: wearing multiple hats, moving fast, and learning to prototype and validate fast with minimal resources. Though Amplify didn't grow past the proof-of-concept stage, the experience shaped how I approach ambiguity and scrappy execution in creative work since.

• Developing a brand toolbox
• Designing UX