Leadership, Strategy, Mentor Creative Teams, 360˚ Creative, Design, Campaigns, Retail, E-commerce, Print, Brand, UX, UI, Mobile, POS, Packaging, Photo Art Direction, Trade Shows, Customer Experience, Social Media, Email, Presentation Decks, Understanding of HTML and CSS, Effective Communicator, Detail Oriented, Collaboration, Budget Conscious, Media Plans, Product Launches, Awesome Snowboarder & Fast on a Mountain Bike

 

EXPERIENCE
Macy’s manager, design enhancements 3/17-Present

• Leading the San Francisco visual design team while partnering with New York design & brand team

• Determined scope, timelines & resources across domains

• Practiced equilibrium between high-quality design & effective, fast-moving delivery

• Improved the existing online shopping experience by improving systems & fixing live design mistakes

• Contributing to operational processes and workflow between cross-functional and cross-country teams

• Leading & developing visionary solutions to cater to the fast-moving and ever-evolving industry

• Conducting creative quality assurance to ensure consistent brand voice

• Launching award winning products through idea labs and agile projects, Mobile Express Checkout

• Identifying new customer experiences & opportunities for Macys.com

 

Creative Director & BRAND CONSULTANT 3/15-3/17

• YAHOO Daily Fantasy Sports, Social Campaign concepting

• AKQA, GAP Social Brand Platform concepting

• Naturebox, launched new product in Target, digital campaigns and illustrations

• Boosted Boards, v2 design and product launch, UX

• Market North, launched new packaging and POS in retail

• amplify, launched new ticket sales product, brand toolbox, website, mobile

 

Macy’s Home Advertising 7/13-3/15 Creative Director

• Leading new brand millennial initiatives

• Leading site, social, tone and visual refresh for new brand initiatives

• Led customer experience that improved ROI
• Launched off-line presence with new photography and DM formats

• Led the Martha Stewart Collection from concept to completion for all national

  Collateral including magazine, outdoor, in-store signage and digital materials

• Strategic creative partner

• Areas of strength: brand, design, strategy, UX, UI, customer experience, e-commerce, retail, print, OOH,

  Mobile, social media, email, partnerships, process, leadership

 

dressbarn division of Ascena Retail Group 9/09-7/13 Manager, Graphic Design

• Led the creative team

• Position the brand with multiple touch points with making an emotional connection

• Used insights to build customer base and maintain brand loyalty

• Refreshed seasonal strategic campaigns

• Created assets for print, mobile outreach and on-line UX, DM, POS and in-store experience

 

Soma Intimates division of Chico’s FAS 5/08-9/09 Senior Art Director

• Launched a new brand of intimate apparel within the CHICO space

• Led the creative with concepts to execution

• Collaborated with senior management to exceed imperative monthly marketing initiatives

• Created assets for print, on-line UX, DM, POS and in-store signage

 

LOOK Advertising 10/06-3/08 Creative Director

• Leader with creation of a new start-up creative agency

• Initiated new business and pitched new creative with 360˚ strategic plans

• Built new creative teams for each specific client

• Led and build brand toolboxes

• Created assets for print, on-line UX, DM, POS and in-store signage

• Used insights to understand and establish client needs

• Client list: AVON, American Express Travel, GODIVA, Domain home, Levitz, Lenox, Bed Bath & Beyond and HON

 

Macy’s Home Advertising 5/04-10/06 Special Projects Senior Art Director

• Recruited to the NYC office to build the Home Division

• Treated as a start-up, we needed to be scrappy to establish new design guard rails and style guide

• Developed process

• Elevated the Bridal Gift and Registry program through strategic design

 

Macy’s Northwest Advertising 4/03-5/04 Art Director

• Partnered with creative management to plan and created specific brand objectives

• Success with seasonal campaigns

• Collaborated with photo art directors and copywriters to develop pure brand marketing for magazine,
  OOH, ROP and integrated mixed media projects

 

Raleigh America, Inc. 4/00-4/03 Senior Graphic Designer

• Upholding the distinguished Raleigh Bicycle image with smart and thoughtful design

• Created paint effects used on complete model lines for both Raleigh and Univega brands

• Developed seasonal decal packages ranging from youth to adult bicycles

• Collaborated with sales and marketing teams to execute strategic brand materials 

• Created assets for POS, trade shows, sales materials and consumer brochures

• Increased sales with insights from the national salesforce and consumers to create beautiful bicycles 

• Collaborated with off-shore productions and traveled to vendors for on-sight QC

 

Bon Marché Advertising 12/96-4/00 Graphic Designer

• Developed layouts and formats for presentation, approval and printing

• Maintained a rigorous production schedule

• Created the most appropriate solutions to meet both client and company marketing objectives

• Used contemporary typography, design and photographic techniques

 

Sun Sportswear 4/94-5/96 Art Director, Illustrator

• Art directed, illustrated and managed various licensed and proprietary art groups

• Teamed up with the Walt Disney marketing team on apparel design

• Worked with tight deadlines and required Disney’s approval prior to production

• Successful garment lines designed and sold to the mass-market

• Art created for movies such as: The Lion King, Pocahontas and 101 Dalmatians, making this role very unique

 

FREELANCE AND BRAND CONSULTING

• Restaurant North

• Market North

• Bed Bath & Beyond

• Naturebox

• LinenSource  

• Christmas Tree Shops

• Boost Boards • YAHOO!  

• Sysco food and service corp.

• Williams Sonoma

• Cole Bicycle Products

• Tonic Restaurant Group

• amplify

• One Ball Jay Snowboard Wax