Leadership, Strategy, Mentor Creative Teams, 360˚ Creative, Design, Campaigns, Retail, E-commerce, Print, Brand, UX, UI, Mobile, POS, Packaging, Photo Art Direction, Trade Shows, Customer Experience, Social Media, Email, Presentation Decks, Understanding of HTML and CSS, Effective Communicator, Detail Oriented, Collaboration, Budget Conscious, Media Plans, Product Launches, Awesome Snowboarder & Fast on a Mountain Bike
EXPERIENCE
Macy’s manager, design enhancements 3/17-Present
• Leading the San Francisco visual design team while partnering with New York design & brand team
• Determined scope, timelines & resources across domains
• Practiced equilibrium between high-quality design & effective, fast-moving delivery
• Improved the existing online shopping experience by improving systems & fixing live design mistakes
• Contributing to operational processes and workflow between cross-functional and cross-country teams
• Leading & developing visionary solutions to cater to the fast-moving and ever-evolving industry
• Conducting creative quality assurance to ensure consistent brand voice
• Launching award winning products through idea labs and agile projects, Mobile Express Checkout
• Identifying new customer experiences & opportunities for Macys.com
Creative Director & BRAND CONSULTANT 3/15-3/17
• YAHOO Daily Fantasy Sports, Social Campaign concepting
• AKQA, GAP Social Brand Platform concepting
• Naturebox, launched new product in Target, digital campaigns and illustrations
• Boosted Boards, v2 design and product launch, UX
• Market North, launched new packaging and POS in retail
• amplify, launched new ticket sales product, brand toolbox, website, mobile
Macy’s Home Advertising 7/13-3/15 Creative Director
• Leading new brand millennial initiatives
• Leading site, social, tone and visual refresh for new brand initiatives
• Led customer experience that improved ROI
• Launched off-line presence with new photography and DM formats
• Led the Martha Stewart Collection from concept to completion for all national
Collateral including magazine, outdoor, in-store signage and digital materials
• Strategic creative partner
• Areas of strength: brand, design, strategy, UX, UI, customer experience, e-commerce, retail, print, OOH,
Mobile, social media, email, partnerships, process, leadership
dressbarn division of Ascena Retail Group 9/09-7/13 Manager, Graphic Design
• Led the creative team
• Position the brand with multiple touch points with making an emotional connection
• Used insights to build customer base and maintain brand loyalty
• Refreshed seasonal strategic campaigns
• Created assets for print, mobile outreach and on-line UX, DM, POS and in-store experience
Soma Intimates division of Chico’s FAS 5/08-9/09 Senior Art Director
• Launched a new brand of intimate apparel within the CHICO space
• Led the creative with concepts to execution
• Collaborated with senior management to exceed imperative monthly marketing initiatives
• Created assets for print, on-line UX, DM, POS and in-store signage
LOOK Advertising 10/06-3/08 Creative Director
• Leader with creation of a new start-up creative agency
• Initiated new business and pitched new creative with 360˚ strategic plans
• Built new creative teams for each specific client
• Led and build brand toolboxes
• Created assets for print, on-line UX, DM, POS and in-store signage
• Used insights to understand and establish client needs
• Client list: AVON, American Express Travel, GODIVA, Domain home, Levitz, Lenox, Bed Bath & Beyond and HON
Macy’s Home Advertising 5/04-10/06 Special Projects Senior Art Director
• Recruited to the NYC office to build the Home Division
• Treated as a start-up, we needed to be scrappy to establish new design guard rails and style guide
• Developed process
• Elevated the Bridal Gift and Registry program through strategic design
Macy’s Northwest Advertising 4/03-5/04 Art Director
• Partnered with creative management to plan and created specific brand objectives
• Success with seasonal campaigns
• Collaborated with photo art directors and copywriters to develop pure brand marketing for magazine,
OOH, ROP and integrated mixed media projects
Raleigh America, Inc. 4/00-4/03 Senior Graphic Designer
• Upholding the distinguished Raleigh Bicycle image with smart and thoughtful design
• Created paint effects used on complete model lines for both Raleigh and Univega brands
• Developed seasonal decal packages ranging from youth to adult bicycles
• Collaborated with sales and marketing teams to execute strategic brand materials
• Created assets for POS, trade shows, sales materials and consumer brochures
• Increased sales with insights from the national salesforce and consumers to create beautiful bicycles
• Collaborated with off-shore productions and traveled to vendors for on-sight QC
Bon Marché Advertising 12/96-4/00 Graphic Designer
• Developed layouts and formats for presentation, approval and printing
• Maintained a rigorous production schedule
• Created the most appropriate solutions to meet both client and company marketing objectives
• Used contemporary typography, design and photographic techniques
Sun Sportswear 4/94-5/96 Art Director, Illustrator
• Art directed, illustrated and managed various licensed and proprietary art groups
• Teamed up with the Walt Disney marketing team on apparel design
• Worked with tight deadlines and required Disney’s approval prior to production
• Successful garment lines designed and sold to the mass-market
• Art created for movies such as: The Lion King, Pocahontas and 101 Dalmatians, making this role very unique
FREELANCE AND BRAND CONSULTING
• Restaurant North
• Market North
• Bed Bath & Beyond
• Naturebox
• LinenSource
• Christmas Tree Shops
• Boost Boards • YAHOO!
• Sysco food and service corp.
• Williams Sonoma
• Cole Bicycle Products
• Tonic Restaurant Group
• amplify
• One Ball Jay Snowboard Wax